This made the movie-watching experience a collective one, and the reaction videos helped the movie piggyback off of the audiences of influential YouTubers. When Kung Fury was finally released online on YouTube for free as promised by the filmmakers, it didn't just reach its fans – it also reached the global audience of YouTube users who were casually browsing.įamous YouTubers such as Kingsley (pictured above) even recorded themselves reacting to the trailer, music video and the movie itself. 4: A polished Kickstarter campaign raised over $630,00 from 17,000+ backers to spread the word The sheer unabashed embracement of 80s nostalgia and absurdity showcased in the music video helped Kung Fury to garner more fans and curious eyes – the music video alone crossed over 19 million views on YouTube. The ending image showing both Hasselhoff and David Sandberg, the director of Kung Fury, sitting atop a dinosaur. KITT, his iconic vehicle from the popular Knight Rider series from yesteryear, made a prominent guest appearance. ![]() In it, Hasselhoff performs an action sequence of his own before belting out the theme song of the movie. It was released on YouTube just one month prior to Kung Fury’s online premiere and it immediately started getting media attention due to Hasselhoff’s involvement. Kung Fury was going to be a tribute to 80s action movie mayhem, and Laser Unicorns took full advantage of this by releasing “ True Survivor” – an 80s themed music video starring Baywatch legend David Hasselhoff.
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